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Red Crayon’s Releases Top 10 Functions of an Advertising Agency

Melbourne, Australia – Feb. 11, 2016 – Red Crayon is a Melbourne advertising agency offering creative and innovative solutions for acquiring new customers, increasing sales, building brands and managing reputations. The firm conducts extensive research and works closely with clients to determine their strengths, weaknesses and the type of marketing campaign that will best achieve their goals. Melbourne Creative Advertising Agency

Advertising agencies perform a wide variety of functions for their clients, from conducting research on the competition and website design to staging elaborate branding events. The type of marketing campaign and associated services that will be needed depends on many factors ranging from existing brand recognition to the overall purpose of the campaign.

Many business owners are confused about what they can expect from an advertising agency. To help clarify, Red Crayon has released the following as the Top 10 functions an ad agency performs for clients.

  1. Acquiring new clients
  2. Building brand recognition
  3. Managing reputations
  4. Conducting research
  5. Public relations
  6. Creating, planning and implementing the campaign
  7. Graphic design, press releases, outdoor and online advertising
  8. Website design
  9. Placement and timing of ads
  10. Analytics and result tracking

Red Crayon utilizes advanced technology and innovative solutions to create marketing campaigns that will achieve the goals of the client. The agency specialises in campaigns that make an emotional connection with consumers to boost sales and develop brand loyalty. Strategies can be created for the general population or specific target markets for local or worldwide distribution.

The agency works with digital media, email marketing, outdoor advertising, and traditional methods encompassing TV, radio and print media. Red Crayon provides website development, 3D architectural renderings, animations and graphic design services. Short- and long-term campaigns can be created to disseminate client messages across multiple platforms.

The agency’s experts collaborate and partner with clients to develop the most appropriate and effective advertising campaigns. Advertising is a specialised field and even the largest companies in the world employ outside advertising agencies. Business owners that attempt to conduct marketing campaigns on their own often find themselves losing commerce due to the time requirements needed.

Red Crayon takes the guess work out of advertising campaigns, providing clients with access to cutting edge technology and a creative team that allows clients to invest their time in their business. The advertising agency provides the heavy lifting of acquiring customers, brand recognition and reputation management, allowing clients to focus on the operation of their commercial endeavors.


About Red Crayon

Red Crayon is a premiere marketing and advertising agency providing strategic marketing plans, advertising, design and digital design across multiple print, broadcast and online venues. The agency creates beautiful brands, author targeted marketing strategies and distributes brilliant content that amplifies and enhances the client’s message.

Media Contact:

Red Crayon


Ph. (0)3 9533 2211

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How to provide the best marketing strategy for your restaurant?

The competition between the restaurants requires to one restaurant to be successful and to provide different marketing strategies in order to achieve success on the market. The restaurant marketing needs a restaurant marketing plan by which the company will be accomplishing the goals. The attention of the entrepreneurs needs to be towards the competition on the market and providing innovation and popularization of the restaurant in order to be more competitive. Here are some ideas for marketing strategy for restaurants that might serve to any entrepreneur in order to improve the work of the restaurant.

Photos of the food

Posting pictures of the food online that the restaurant is offering is a good marketing for restaurant because that way customer can see different types of foods that are offered. Plus the food will look amazing on the pictures, and anyone would want to try food like that. The hungry eyes can be fed only if the customer goes into the restaurant.

You might need to hire a professional photographer to take the photos because you can’t post anything that you think it looks okay; the pictures need to be perfect.

Some loyalty programs

In order to keep your customers and attract new with the new marketing strategies, you have to make some loyalty programs in order to offer the visitors some discounts or free purchase of some of the products that are offered. The marketing for restaurant will be better if you have satisfied customers that are always coming back to eat at your restaurant. restaurant marketing strategy

Yelp reviews

This is essential key factor that has huge influence in the restaurant industry in attracting positive reviews of the clients. The reviews made here can affect the work of the restaurant in many ways. In order to get positive feedback you need to update the account in order to work in your favour.

There are a lot of marketing ideas for restaurants that can help you in the marketing process. Also there is the online marketing for restaurants that requires the use of the social media accounts that will popularize the business on the social media.

If you want to make the business socially active you will have to make some Youtube channels, Twitter accounts, Instagram and Facebook profiles or share pictures on Pinterest. These social media accounts can serve you more in the providing feedback of the customers, so you will know what to be improved in the restaurant.

How to react on feedback?

Whether the feedback is positive or negative, your reaction should not be emotional and biased and you should not show any emotions while responding to some of the reviews and comments. Explain to the customers with normal tone what can be done and why things are like that. Sometimes it is not even needed to give feedback, you just need to use some marketing strategy to improve the work of the business. With the feedback you automatically get more information that can be used in the analysis, so do not underestimate any opinion and take into consideration whatever is said and written.

Setting up Google+ account

If you set up a Google+ account then you need to keep it updated. These accounts provide details of the business and gather a lot of information of the business.

Sending email newsletter

You might need to send email newsletter to your customers in order to inform them about the new discounts or offers that your restaurant made some new items on the menu or some special offers and dishes. It is a good strategy to attract new customers because the word will be spread fast and the restaurant will have more clients. Sending email newsletter every month will increase the chances of success.

Promoting general content

This is an excellent way for developing intimate and personal engagement with the users. You can ask for some feedback of the users to share some favorite meal at the restaurant. Make some contests and award some of the contestants with free dinner or lunch. This will increase the popularity of your restaurant.


As any other restaurant, yours need to show the stuff. People need to know who is behind this 5 star or 4 star restaurant that gives amazing services. Not just the waiters, but also the chefs, the SEO and the director need to be accessible to the clients if someone has some complaint or just wants to get more information about the work of the business.

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